HEILUNG Announces Signature Mead and Beer
Posted on September 28, 2021
Enigmatic world music outfit HEILUNG are proud to announce their personally created, limited edition mead and beer! The specially developed signature beverages, which were created in collaboration with mead developer Mjødgård and beer brewery Nevel, are now available HERE.
“It´s feasting time! We wish you all a pleasant autumn equinox, the time where we reap what we have sown and enjoy the bounty of the harvest. This year, we have a special sort of harvest to share with you: Our very first batch of our very own ALU and MJØDR. We have always liked the idea of creating a beer and a mead, and thanks to our dear collaborators in Doomstar Bookings it all got set in motion this year. The choice of breweries landed on one of the oldest Danish mead breweries Mjødgård and the well renowned Dutch beer brewers Nevel Wild Ales. Please note: This is by no means a cheap, mass-produced product with a band logo on top, this is something we have been developing after our own taste for quite some time, and pored all our love into, like with everything we do. Skåååååål!”
Doomstar Bookings comments on the collaboration:
“Doomstar Bookings is utterly proud to unveil a project that combines two of our passions; music and tasty thirst quenchers! Upon touring together late 2019 with Heilung, the idea was put forward to create a Heilung beer. That idea started a life of its own and resulted in two beautiful products, the Heilung beer named Alu and the Heilung mead named Mjøðr, respectively created by the Dutch (award winning) artisanal ale expert Nevel and the renowned Danish meadery Mjødgård Bryggeri. Both have created an excellent alcoholic beverage that totally fits the artist’s flavour desires and their historical image. A limited amount of 3500 75CL bottles of this herbalized saison tripel beer and 1100 70CL bottles of the herbalized honey wine will be released to the world this autumn equinox through our partners at Spirits for Rock, we hope you can get spiritual after indulging in this amplified tastery!”
Mead developer Mjødgård comments:
“Mjødgård develops mead from passion. We look back in time for inspiration, and we want to show that mead is modern and, as then, still a luxurious drink. Making Heilung mead with the band’s historical and natural inspiration are completely in line with Mjødgård. To combine the essence of Heilung with our modern mead we had to use Meadow Sweet as the main spice, with its roots dating back to the Bronze Age, combined with hemp, with its thousands of years of history. Nature is our greatest source why our ingredients are all local. We want to support the preservation of biodiversity. We are therefore really proud to present a mead that builds a bridge between the world of the past and the present.”
Beer developer Nevel comments:
“Yup, that’s right! We were asked to brew for a neofolk band! Doomstar Bookings approached us, asking whether we wanted to make a traditional Scandinavian beer for Heilung, a band known for reviving traditional Scandinavian music. We could not say ‘no’ to that. We are very honoured to work together with these amazing artists and we are quite proud of the result. Alu was meant to be a crowd pleaser and we knew the band enjoyed drinking Belgian classics. They opted us to work with historical herbs and ingredients. For this beer, we used a traditional Scandinavian blend of herbs (with a.o. wild bog myrtle and meadowsweet), we added caramelized honey of beekeeper Stevns and we used a traditional Belgian Saison yeast. This boils down to a floral, thirst quencing, crushable beer. This beer is different to what you are used to, especially as this is a first time for us not to use our own house culture. We wanted to make more space for Scandinavian history.”
In celebration of the collaboration, Season of Mist & HEILUNG created special and extremely limited hand-made ‘mead cups’, which are available in three different colours. These cups are available via the shop HERE.